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Playback and payback series; (Part 4) answering to the stockholders and not the audience (continued)
In the 1950s, ‘60s, and ‘70s, before the corporate reports spotlighted the cash laid out for the practice, record companies had the...
20somethingmedia
Sep 3, 20196 min read


Playback and payback series; (Part 3) answering to the stockholders and not the audience
PUBLIC LOSSES were not all that visible if the company didn’t want them to be. Even the I gonifs knew enough to hire clever accountants....
20somethingmedia
Aug 27, 20194 min read


Playback and Payback series; (Part 2) How the record business drowned in its own success (continued)
Ahmet Ertegun, son of a Turkish ambassador, formed Atlantic Records in 1947 with his friend Herb Abramson, funded by a loan from their...
20somethingmedia
Aug 20, 20195 min read


Playback and Payback series; (Part 1) How the record business drowned in its own success
This series and subsequent ones will seek to lay out in very specific terms, how the system that turned music into a commodity ultimately...
20somethingmedia
Aug 6, 20195 min read


Simon Napier Bell – The manager who watched label’s accounting
It is worth looking at a few comments made by Mr Bell. He was, after all, one of the world’s most renowned music managers for over forty...
20somethingmedia
Dec 11, 20183 min read


The 360 Degree Contract (aka the "Multiple Rights" Model)
In the traditional music industry model, artists would generally sign three broad contracts with three different individual/companies....
20somethingmedia
Jul 10, 20186 min read


Croud-funding (participative record labels): a whole new world
Crowd-funding, also known as fan-funding, is a relatively new international business model that deserves some discussion. My Major...
20somethingmedia
Jul 3, 20183 min read


How to start a record label (in the South African context)
There's a growing culture of 'doing it yourself' in South Africa than overseas, quite simply because of the apathy of the majors in...
20somethingmedia
Jun 26, 20184 min read


Music videos - Now Income earners
It used to be that the 'short-form' music video was simply a marketing tool designed to promote album sales. No more - today the music...
20somethingmedia
Apr 24, 20183 min read


the pivotal role Telco's play in furthering Africa's music business
A vital and crucial point for the South African Music industry to note is that the majority of South African (and African) internet users...
20somethingmedia
Apr 17, 20184 min read


Internet radio - a burgeoning market?
Internet radio (also known as streaming radio and webcasting) is an audio service transmitted via the internet similar to what we are...
20somethingmedia
Apr 10, 20182 min read


Music industry terminology series; (part 3) digital trends
AAC file: An Advanced Audio Coding file used by Apple for its iTunes andiPod technologies. AAC is an audio compression technology that is...
20somethingmedia
Apr 3, 201811 min read


DIY musician series (part 4): 'going it alone' and its implications
Going it alone means being prepared to take full responsibility for production, marketing, sales, promotion, music composition and...
20somethingmedia
Mar 27, 20183 min read


DIY musician series (part 3): the many paths to success in music
My view in a nutshell is that new artists who cannot get a (favourable) record deal should go it alone because now he can. Musicians...
20somethingmedia
Mar 20, 20182 min read


DIY musician series (part 2): the traditional music industry route
At this point, I must note that it would be remiss if I were simply to offer the advice that young upcoming bands should only use new...
20somethingmedia
Mar 13, 20183 min read


DIY musician series (part 1); can an artist 'go it alone' without signing to a record label
Of course - it is possible today. This is the concept of 'self-release', and many artists are doing it. But it is difficult, and it...
20somethingmedia
Mar 6, 20182 min read


Types of royalties (& income streams) related to musicians
In a nutshell, when a piece of music is written, a legal right to it, called a copyright, comes alive and vests on the songwriter. This...
20somethingmedia
Mar 1, 20184 min read


Music distribution and the distributor's role
With regard to physical product, this is one of the most complicated parts of the record supply chain and can for a major album release,...
20somethingmedia
Feb 1, 20182 min read


How to release an electronic/dance music compilation album commercially
In commercially releasing a compilation, a series of tasks and expenses have to be executed and incurred. After doing some extensive...
20somethingmedia
Jan 18, 20182 min read


Music Industry Terminology Series; (Part 1) Music Industry Role Players
Advertising agency: A business which provides ideas and which manages an advertisement or an advertising campaign on behalf of a product,...
20somethingmedia
Jan 9, 20186 min read
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