Consumers today are more discerning than ever, seeking authentic and relatable content that can help them make informed purchasing...

Multichannel is everywhere. Think about it: when was the last time you watched TV or listened Music without also checking out social...

Continuing from last week’s article… Use eight stamps instead of one As you know, people are bombarded with snail mail. Music editors,...

Continuing from last week’s article… Street smarts Here’s a good example of a fresh angle for a compilation CD. Clay Dog Records put out...

Continuing from last week’s article… Identify your image Bands that choose to portray a certain image often attempt to mislead the...

Continuing from last week’s article… Pleasure motivations occur when people aspire to a higher level or to experience one of those...

Have you been in a marketing rut lately? Are you having a tough time coming up with new and innovative promotion ideas? You won’t be for...

15) Send thank-you notes This is a simple act, but it really does make a difference. When a writer does a story on your band or when a...

Continuing from last week’s article… 9) Have an attitude/ take a stand Musicians who try to be all things to all people usually come up...

There are literally thousands of strategies that successful songwriters, bands and record labels have used over the years to promote...

Continuing from last week’s article… Take the blame when the person doesn’t understand One thing you can count on is that there will be...

Continuing from last week’s article… Use a music marketing log to stay on track If you make even a minimal amount of phone calls to...

No doubt about it, the telephone is still one of the most powerful tools you can use to turbo-charge your career in the music business....

Continuing from last week’s article… 8) Record a seasonal or current events song Unless you have friends in high places, your independent...

Continuing from last week’s article… 3) Give it away now Wouldn’t it be great if your name got imbedded into the consciousness of...

Recognition! Respect! A legion of loyal fans! Those are the rewards that most working musicians aspire to have. Yet, I’ve lost count of...

Continuing from last week’s article; Make free digital samples of your music available Despite what you think of legal battles over the...

Continuing from last week’s article; Pursue radio exposure of any kind Of course, you can mail unsolicited CDs and hound program...

If you’ve gone through the trouble of recording and manufacturing a CD, you no doubt want to sell some of them. Preferably, a lot of...

Continuing from last week’s article; 10 ways to get a better price on equipment You’ve heard the saying: A penny saved is a penny earned....