Here’s a simple question for you: What is music marketing? Sure, you know it’s something you have to do. You have at least some grasp of...

The secret to musical success The problem with people living dead-end lives is that they think dead-end thoughts. People who enjoy...

In this series, you’ll be challenged to be different, to expand your thinking, to focus your goals and actions – in essence, to become a...

Doing it yourself You’ve most likely heard of singer/songwriter Ani DiFranco. At age 20, she started her own label, Righteous Babe...

Of course, some artists don’t need video exposure, feel they don’t benefit from video exposure, or have record companies who choose to...

The reality is that in the past two decades, video has become a major part of the promotion and artist development process. “We want to...

Conversely, being videogenic has made many careers. Grace Jones was a model before taking to the mic. Madonna became the original video...

Joe Jackson, one of the performers from the class of ’77, became a punk (actually, he called himself a “spiv rocker” back then) out of...

So what are artists to do while they are “developing”? Beyond burning the candle at both ends and working a day job while playing at...

Of course, taking on the task of developing an artist involves enormous potential risks. This was hammered home for one music commentator...

Once upon a time there was an artist named Bruce. He was signed with great fanfare to a major record company. He had a tremendous...

The idol phenomenon took on a new dimension in 2001, however. A former Chrysalis Records A&R man and artist manager named Simon Fuller...

“The incredible thing is,” noted Artie Ripp, “the majors at the time – Columbia, RCA, Decca – were not in the business of selling music...

As prevalent, the crossover pop star continues to have enormous appeal, and with current technology – from television to the internet –...

Since the days of Sam Goody and long before – since the days of Gilbert and Sullivan, of Johann Sebastian Bach, of traveling minstrels,...