top of page
Music Matters
Search


#TheWeeklyRoundUp - 01.10.21
Warner Music Group and Twitch ink ‘first-of-its-kind’ partnership (MBW) Warner Music Group (WMG) and Twitch have struck what the two...
20somethingmedia
Oct 1, 20214 min read


#ThursdayTool - Shaw Academy
Tool profile: Shaw Academy Name: Shaw Academy Category: Online learning Synopsis: Shaw Academy is a privately owned online education...
20somethingmedia
Sep 30, 20212 min read


The #1 Question You Must Answer When Promoting Your Music
I’m going to use this and several following articles to deal with only one subject because it’s so vital to the success of your music...
20somethingmedia
Sep 28, 20215 min read


The First 5 Steps to Marketing (and Profiting) Your Music (III)
Continuing from last week’s article: 4) Focus on the benefits your music delivers Now it’s time to connect with the music fans whose...
20somethingmedia
Sep 21, 20214 min read


#TheWeeklyRoundUp - 17.09.21
YouTube launches its first original podcast: The Upload (MusicAlly) People (including us) have often underestimated YouTube as a...
20somethingmedia
Sep 18, 20213 min read


The First 5 Steps to Marketing (and Profiting) Your Music (II)
Continuing from last week’s article; 3) Create and use a Brand Identity Statement (BIS) Think of your band or music business as the steel...
20somethingmedia
Sep 15, 20213 min read


The First 5 Steps to Marketing (and Profiting) Your Music (I)
To borrow a phrase from a former U.S. president, “I feel your pain.” I’m not talking about physical pain, of course. I’m referring to the...
20somethingmedia
Sep 7, 20214 min read


#TheWeeklyRoundUp - 03.09.21
YouTube Music Surpasses 50 Million Subscribers (MBW) Watch out Spotify. Back in June, YouTube‘s Global Head of Music, Lyor Cohen,...
20somethingmedia
Sep 3, 20213 min read


#ThursdayTool - IMPALA
Tool profile: IMPALA Name: Independent Music Companies Association Category: Lobbyist Synopsis: The Independent Music Companies...
20somethingmedia
Sep 2, 20213 min read


The power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster (III)
7) Set a deadline Remember how you always got off your butt and went to work the night before a term paper was due at school? Deadlines...
20somethingmedia
Aug 31, 20214 min read


#TheWeeklyRoundUp - 27.08.21
TikTok is partnering with a blockchain start-up. Here’s why this could be good news for artists (channel 24) On August 17, TikTok...
20somethingmedia
Aug 27, 20215 min read


#ThursdayTool - monday.com
Tool profile: Monday.com Ltd. Name: monday.com Type: Public Industry: Process management, project management, productivity...
20somethingmedia
Aug 26, 20211 min read


The power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster (II)
By pushing yourself, through advance planning, to head off in a specific direction – whatever direction that is – you create the...
20somethingmedia
Aug 24, 20214 min read


The power of Goal Setting: A Foolproof Plan for Reaching Your Music Aspirations Faster (I)
When the topic of goal setting comes up, most musicians run for cover. In fact, I’ll bet that right now you’re seriously thinking about...
20somethingmedia
Aug 17, 20213 min read


Guerrilla music basic training series; 3 simple steps to effective music marketing (continued)
2) Making connections This is the step way too many aspiring musicians try to skip over. And they do so at their own peril. Quite often,...
20somethingmedia
Aug 10, 20213 min read


Guerrilla music basic training series; 3 simple steps to effective music marketing
Here’s a simple question for you: What is music marketing? Sure, you know it’s something you have to do. You have at least some grasp of...
20somethingmedia
Aug 3, 20214 min read


Guerrilla music basic training series; the secret to musical success
The secret to musical success The problem with people living dead-end lives is that they think dead-end thoughts. People who enjoy...
20somethingmedia
Jul 27, 20212 min read


Guerrilla music basic training series; Guerrilla techniques in action
In this series, you’ll be challenged to be different, to expand your thinking, to focus your goals and actions – in essence, to become a...
20somethingmedia
Jul 27, 20213 min read


#TheWeeklyRoundUp - 16.07.21
The Live industry in the UK welcomes likely return of full capacity shows later this month (CMU) The live music sector in the UK has...
20somethingmedia
Jul 15, 20213 min read


#ThursdayTool - Pandora
Tool Profile: Pandora Name: Pandora Media, LLC Type of business: Subsidiary Type of site: Music streaming service Synopsis: Pandora...
20somethingmedia
Jul 15, 20211 min read
bottom of page