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The Orlando Phenomenon – Boy bands and bad girls made to order (I)
Since the days of Sam Goody and long before – since the days of Gilbert and Sullivan, of Johann Sebastian Bach, of traveling minstrels,...
20somethingmedia
Feb 9, 20213 min read


Music Education – Buddy, can you spare a dime? (III)
One music teacher noted that as time went on, student attendance at events like orchestral concerts and ballets had dwindled. “The reason...
20somethingmedia
Feb 2, 20213 min read


Music Education – Buddy, can you spare a dime? (II)
This effect is not necessarily a conscious phenomenon, either. In a study of first and second graders in a Rhode Island school district,...
20somethingmedia
Jan 26, 20212 min read


Music Education – Buddy, can you spare a dime? (I)
If a person eats only swill, then the only judgment he can make is what kind of swill he likes. If a person only hears the music that’s...
20somethingmedia
Jan 19, 20213 min read


Entertainment options today – “Hey, Kid, Wanna buy a Record or a Video game?” (continued)
All this is to say that the modern consumer faces an unprecedented number of choices for his or her entertainment and media dollar. And...
20somethingmedia
Jan 12, 20213 min read


Entertainment options today – “Hey, Kid, Wanna buy a Record or a Video game?”
The music business still counts on “the kids.” That phrase has been on the lips of every record executive for at least as long as one...
20somethingmedia
Jan 5, 20214 min read


We, the audience series; (part 5) the lost audience – how the music business broke faith with its main supporters (III)
Television presents another possibility for reaching the “lost audience,” especially as two things happen: web technology and television...
20somethingmedia
Dec 15, 20202 min read


We, the audience series; (part 4) the lost audience – how the music business broke faith with its main supporters (II)
Independent record labels can create the music that will reach the rock-and-roll adult, and they already do. Putumayo does very well with...
20somethingmedia
Dec 8, 20204 min read


We, the audience series; (part 3) the lost audience – how the music business broke faith with its main supporters (I)
One music industry expert recalls; When I was a kid (we’re talking Bedrock here, folks: stone cars you drove with your feet, birds on...
20somethingmedia
Dec 1, 20203 min read


We, the audience; (part 2) a touch of grey – boomers grow up and grow old (continued)
Nearly 20 years later, the leading edge of this key demographic faces turning 60, and the bulk are in their 40s. the generation that...
20somethingmedia
Nov 24, 20203 min read


We, the audience; (part 1) a touch of grey – boomers grow up and grow old
Pete Townshend, at the tender age of 23, wrote an anthem for his age called “My Generation.” One of the most controversial lines in the...
20somethingmedia
Nov 17, 20203 min read


Technology in music series; (part 15) Hardware and software – on demand and on your hip (V)
Record producers not only had to concentrate on where to edit hit singles, but also had to separate out 15-second snippets of songs for...
20somethingmedia
Nov 10, 20203 min read


Technology in music series; (part 14) Hardware and software – on demand and on your hip (IV)
For the most part, the companies that made these products tended to be small. They also were generally run by technologists intent on...
20somethingmedia
Nov 3, 20203 min read


Technology in music series; (part 13) Hardware and software – on demand and on your hip (III)
Another piece of musical techno-geek wet-dream hardware announced in May that became vapourware by September was the Indrema. While on...
20somethingmedia
Oct 26, 20203 min read


Technology in music series; (part 12) Hardware and software – on demand and on your hip (II)
Unfortunately, while downloadable digital music had broken through the underground like spring crocuses, via the peer-to-peer services on...
20somethingmedia
Oct 20, 20203 min read


Technology in music series; (part 11) Hardware and software – on demand and on your hip (I)
Say what you will about his music or his politics, Ice-T is smart. When he addressed the MP3.com convention in San Diego in 2000, he...
20somethingmedia
Oct 13, 20203 min read


Technology in music series; (part 10) the internet – friend, foe or just a tool? (V)
Of course, just because legal downloads were now available, it didn’t stop people from downloading from P2P sites. Estimates put the...
20somethingmedia
Oct 6, 20205 min read


Technology in music series; (part 9) the internet – friend, foe or just a tool? (IV)
Some wonder if the record business can come back from these mistakes. Many fear that a decade of free downloads, coupled with the sense...
20somethingmedia
Sep 29, 20204 min read


Technology in music series; (part 8) the internet – friend, foe or just a tool? (III)
Nor is viral marketing on the internet the sole domain of rock and pop bands. Country artist Michael Lee Austin created an internet-based...
20somethingmedia
Sep 22, 20203 min read


Technology in music series; (part 7) the internet – friend, foe or just a tool? (II)
Todd Rundgren is another very technical fellow, an early adapter of most things technological. In the early 1990s, he presaged the way...
20somethingmedia
Sep 15, 20203 min read
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